January 18, 2018, 17:09

Eun Hyung Ju, New CEO of Nassau Co., Ltd.

Korean sports equipment brand, Nassau Co., Ltd., announced on the 11th that it is embarking on a new beginning under the leadership of its newly appointed CEO, Eun Hyung Ju.

Nassau was founded in 1971?before the domestic leisure sports industry had truly emerged?under the motto “Let’s enjoy sports with our own technology.” Over the past 47 years, the company has specialized in R&D for sports equipment, exporting a variety of ball products such as soccer balls and tennis balls to more than 70 countries worldwide.

In particular, Nassau has solidified its reputation as a “trusted Korean sports brand” for nearly 50 years, competing fiercely with global brands in sports markets across Asia, the Americas, Europe, the Middle East, and South America.

By appointing Mr. Ju as CEO, Nassau is now committed to reclaiming market share in the Korean domestic market?where it has struggled under pressure from global brands?despite strong performance abroad. As a first step in its aggressive market strategy, the company has established a “Corporate Sports Science Research Institute.”

CEO Eun Hyung Ju stated, “We plan to strengthen our technological competitiveness through bold investments in sports R&D,” adding, “In addition to our existing focus on ball manufacturing, particularly soccer balls, we will expand into sports IT, leisure, and healthcare sectors, developing Nassau into a trusted sports healthcare brand.”

Eun Hyung Ju, the newly appointed CEO, began his career as a consultant at an economic research institute and is a seasoned professional with both theoretical knowledge and practical experience. He is also the major shareholder who acquired Nassau last year.

(Yonhap News)