NEWS

Title Nassau Targets Global Market through Participation in ISPO Munich 2018
Content

February 13, 2018, 17:12


(Asia News Agency ? Reporter Kim Jeong-soo)



Korea’s homegrown sports equipment brand Nassau announced that it has successfully completed its participation in ISPO Munich 2018. From January 28 to 31, Nassau took part in the German ISPO Munich 2018, an international trade fair for outdoor and sports goods held at Messe Munchen. Notably, Nassau was the only Korean sports ball brand to participate independently in the event.


ISPO Munich 2018 drew participation from approximately 2,700 companies across 120 countries, and attracted around 80,000 visitors, making it one of the most successful events to date. Other notable Korean companies such as Hyosung and Black Yak also took part in the exhibition.


At the event, Nassau showcased its flagship products including soccer balls, tennis balls, volleyballs, and basketballs. A highlight of the exhibition was the unveiling of Nassau’s new soccer ball, the “Tuji FA,” which features a unique four-panel design.


A Nassau representative stated, “Through our participation in ISPO Munich 2018, we were able to engage with various global players in the sports industry and experience the worldwide sports culture firsthand. Thanks to Nassau’s nearly 50-year history, many international visitors were drawn to our booth, leading to meaningful outcomes.”


With its presence at ISPO Munich 2018, Nassau plans to leverage its long-standing history as a foundation for growth, aiming to reestablish itself as a globally recognized traditional Korean sports brand.