April 2, 2022, 10:35

By Song Ji-hoon (song.jihoon@joongang.co.kr)

Nassau Co., Ltd., a leading Korean sports equipment brand, has signed an official medical partnership agreement with Seoul YES Hospital, a renowned institution specializing in spine and joint care, to enhance cooperation in sports healthcare.

The signing ceremony was held on April 1 at Seoul YES Hospital’s main conference room in Suji-gu, Yongin. Attendees included Jeong Ui-seok, CEO of Nassau; Lee Gil-yong, CEO and Chief Medical Director of Seoul YES Hospital; and Jeong Young-jae, CEO of Joongang UCN, who joined in solidifying the tripartite partnership.

Also present were Nam Jong-woo (Vice Director, Seoul YES Hospital), Lee Young-beom (Vice President, Joongang UCN), and Kim Young-jin (Executive Director, Joongang UCN).

Through this agreement, Seoul YES Hospital will provide medical support and consultation services to Nassau’s employees and affiliated members.

Additionally, young athletes participating in Nassau-sponsored youth football tournaments, held in collaboration with Olive Creative through the ISDA platform, will also benefit. The hospital will offer injury treatment and rehabilitation support for youth players injured during training or competitions.

Nassau selected Seoul YES Hospital as its official medical partner based on the hospital’s high patient trust and advanced treatment systems specifically designed for spinal and joint conditions.

As the hospital approaches its 10th anniversary, it has earned top national recognition for endoscopic spinal surgery and artificial joint replacement procedures.

The hospital has also built strong sports medicine credentials, having treated numerous elite athletes, including pro golfers Ahn Sun-ju and Kim Se-young, and footballers Kim Byung-ji and Song Jong-guk. It has provided medical support for professional sports teams such as Gangwon FC (K League) and Samsung Fire Bluefangs (V-League volleyball).

Dr. Lee Gil-yong, CEO of Seoul YES Hospital, commented:

“We’re honored to collaborate with Nassau, a brand that has contributed greatly to Korea’s sports industry for decades.

Our hospital has helped many patients suffering from chronic spinal and joint conditions regain their quality of life.

As Nassau’s official medical partner, we will provide top-tier care to support the injury treatment and rehabilitation of athletes.”

Jeong Ui-seok, CEO of Nassau, added:

“Since its founding 50 years ago, Nassau has become one of Korea’s most trusted sports brands through consistent R&D and branding efforts.

We’ve received numerous collaboration offers from other top companies, and we recognize Seoul YES Hospital’s outstanding medical outcomes in spine and joint treatment.

We hope this partnership will help establish a robust support system for young Korean athletes, ensuring that injuries don’t prevent them from pursuing their dreams. Together, we aim to lead the future of sports and promote Korean excellence in global sports medicine.”