NEWS
Title | Nassau Enters Functional Sports Skincare Market in Partnership with Humedicine |
Content |
April 9, 2022, Reporter: Song Ji-hoon, JoongAng Ilbo Korean sports equipment company Nassau Co., Ltd. (CEO Jeong Ui-seok) is partnering with Humedicine Co., Ltd. (CEO Lee Gil-yong), a specialized functional cosmetics company, to enter the functional sports skincare market. Through this partnership, the two companies will collaborate on the entire process from product planning and development to distribution and sales. Their goal is to create skincare products tailored specifically for consumers who lead active lifestyles and enjoy sports. Humedicine is currently developing a series of products using extracts from Opuntia humifusa (cheonnyeoncho), a cactus species known for its rich antioxidant properties. This ingredient is reputed for enhancing the body’s natural healing ability and has demonstrated excellent effects in soothing skin inflammation and supporting regeneration. CEO Lee Gil-yong of Humedicine stated: “To commemorate Nassau’s 50th anniversary, we are accelerating the development of five new functional cosmetic products, aiming for a full launch soon.” Jeong Ui-seok, CEO of Nassau, added: “We are delighted to step into the functional sports skincare market during Nassau’s 50th anniversary year. With Nassau’s strong network and Humedicine’s scientific expertise, we are confident that we will bring fresh energy and innovation to the functional skincare industry for sports enthusiasts.” |