April 27, 2023

[SPOTVNEWS = Reporter Cho Yong-woon] Korean sports brand Nassau is partnering with domestic metaverse and NFT specialist TreasureLabs to jointly launch a metaverse fashion-focused brand.

TreasureLabs is a Korean metaverse and NFT company building strong service competitiveness through collaborations with Web3 enterprises such as Solana Labs, Crypto.com, and The Sandbox. Notably, it is the first Korean company to receive equity investment from the Solana Foundation.

Through this collaboration, the two companies will introduce a new concept metaverse fashion collection, which will include both physical products and NFTs, as well as avatar clothing that can be experienced in PARARIUM, TreasureLabs’ global metaverse platform. PARARIUM is the first metaverse to incorporate the M2E (Move to Earn) concept?well-known through platforms like STEPN and SuperWalk?rewarding users for physical activity and avatar engagement. This allows users to enjoy immersive experiences without the limits of time or space.

A TreasureLabs representative stated, “Through this collaboration with Nassau, we aim to introduce a unique fashion brand that crosses the boundary between the virtual and real worlds for the MZ generation. We hope to deliver an unprecedented and exciting experience,” adding, “By launching a dedicated brand space on our mobile metaverse platform PARARIUM, we will provide trendy and creative Web3 content through a variety of events.”

A Nassau representative commented, “We are actively exploring future growth opportunities for Nassau, and this partnership presents a chance for us to evolve into a Web3 service company.” They continued, “With content and services that seamlessly connect the virtual and real worlds, we expect this initiative to strengthen both companies’ competitive edge in the global market.”

Reporter: Cho Yong-woon (silent@spotv.net)

Source: SPOTV NEWS (https://www.spotvnews.co.kr)